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Explore insights and practical guidance designed to bring clarity to your marketing and strengthen connection. From strategy and storytelling to digital discernment and audience engagement, these articles are written to help you make thoughtful decisions, communicate with purpose, and move forward with confidence.
ℹ️ "All" posts category is sorted by last updated date.
What’s the Difference Between Tasks, Mission & Function in Business?
Many small business owners have a mission, something that drives them. But what about your function? That’s your special role, how you serve people in a way only you can. In the July 2025 issue of Entrepreneur, Marcus Lemonis of CNBC’s “The Profit” shared a shift in how he sees his role. His new show,…
Tactile Marketing vs. Digital Advertising: Exploring Effective Alternatives to Drive Results
In the age of digital domination, some believe and teach that online advertising is the ultimate solution for reaching their audience and business goals. What if I told you that’s not true for everyone? Relying solely on digital ads may not be the most effective approach. Have you ever heard of tactile marketing? It’s a…
Will AI Replace Humans? Why We Still Need a Human in the Loop
Have you ever wondered if people were afraid when the typewriter was replaced by computers? I thought about that when I recently remembered my typewriting class in high school. For two years, we practiced the rhythm of the keys, increasing our speed and accuracy. Then suddenly when I started my junior year, the class changed….
Is Marketing & Advertising the Same or Different?
Isn’t marketing and advertising the same thing? That’s a question I’ve been asked before…they’re related but they’re not the same. Confusing the two can lead to frustration, and wasted money. In this article, I’m going to try to bring some clarity to this question to help you choose the right next step in your organization….
Do We Start Apart or Together? How a Simple Hello Sparked KBM’s Virtual Office
As an entrepreneur who runs a business with members that are remote, I’ve wrestled with this question for years: Should we open an office one day or keep working from home? This has become a more common question among business owners, creatives, and consultants since remote work became the norm. What I didn’t expect was…
Beyond Vanity Metrics: The Killer Guide to Instagram View Sources & Intent
Have you ever noticed how quickly we default to looking at one single number on Instagram…views? It’s the loudest metric. It’s the one the algorithm pushes, and honestly, it’s the one that feels the most flattering. But, how valuable is a view? When you zoom out, Instagram gives us several layers of insight: Interactions, Profile…
Growth Happens in the Pause: Why Slowing Down May Be the Most Productive Thing You Do
We live in an always-on culture. A world where being busy is worn like a badge, and rest feels irresponsible. In leadership circles, especially in entrepreneurship, the message has often been: keep pushing, keep grinding, keep going. While yes… there are seasons to hustle and grind, I’ve learned something I wish I had understood much…
When the Platform Isn’t Yours to Keep: Jelly Roll, Jesus, and the Power of Listening
Have you ever watched something unfolding and just thought, this matters? That’s how I felt watching Jelly Roll accept the award for Best Contemporary Country Album at the 2026 CMAs. It wasn’t just his speech, or that he spoke the name of Jesus. It was the entire moment—from the second he stepped onto the platform…
Instagram’s New Reels Algorithm Controls: What This Means for Viewers and Why Marketers Should Pay Attention
Short answer: Instagram is giving everyday users more control over what appears in their Reels feed. This update isn’t about creators gaming the algorithm; it’s about viewers shaping their experience. This shift should change how marketers think about reach, relevance, and value. Let’s talk about what this means for your content strategy moving forward. What…
How to Rank Your Email Before Sending It Using ChatGPT (Gmail Updates for 2026)
Quick Gmail Update: Gmail is changing the game as it gets better at understanding which emails are genuinely helpful and which ones people ignore. As we head into 2026, Gmail’s updates place more weight on engagement, relevance, and sender trust — not clever subject lines or volume. If your business relies on email, the changing…
Where clarity meets digital strategy. These posts break down practical frameworks and real-world insight to help you make wiser marketing decisions, focus on what matters in this season, and move forward with purpose.
ℹ️ These posts are sorted by most recent publish date.
Is Marketing & Advertising the Same or Different?
Isn’t marketing and advertising the same thing? That’s a question I’ve been asked before…they’re related but they’re not the same. Confusing the two can lead to frustration, and wasted money. In this article, I’m going to try to bring some clarity to this question to help you choose the right next step in your organization….
Instagram’s New Reels Algorithm Controls: What This Means for Viewers and Why Marketers Should Pay Attention
Short answer: Instagram is giving everyday users more control over what appears in their Reels feed. This update isn’t about creators gaming the algorithm; it’s about viewers shaping their experience. This shift should change how marketers think about reach, relevance, and value. Let’s talk about what this means for your content strategy moving forward. What…
How to Rank Your Email Before Sending It Using ChatGPT (Gmail Updates for 2026)
Quick Gmail Update: Gmail is changing the game as it gets better at understanding which emails are genuinely helpful and which ones people ignore. As we head into 2026, Gmail’s updates place more weight on engagement, relevance, and sender trust — not clever subject lines or volume. If your business relies on email, the changing…
Beyond Vanity Metrics: The Killer Guide to Instagram View Sources & Intent
Have you ever noticed how quickly we default to looking at one single number on Instagram…views? It’s the loudest metric. It’s the one the algorithm pushes, and honestly, it’s the one that feels the most flattering. But, how valuable is a view? When you zoom out, Instagram gives us several layers of insight: Interactions, Profile…
Seeing Isn’t Believing: How AI Video Is Changing Social Media and Brand Trust
As you scroll through social media, you’ve likely encountered those AI videos: dogs performing incredible “saves,” or videos bearing the infamous Sora logo. Some are expertly crafted, others are clearly clickbait. While initially they grab our attention, a sense of unease often follows. When feelings like these begin to surface or I hear others say…
What Makes Livestreams Different From Pre-Recorded Video?
Going live…some people love to, and others despise pressing that “go live” button. I get it, and it’s important to recognize that live videos are a different experience compared to polished, edited videos. They’re happening in the moment, with no retakes and no rewind button. Viewers can pop in late, leave early, or join halfway…
What Is Instagram SEO & Why Does It Matter for Small Businesses?
Back in May, we shared insights straight from Adam Mosseri, Head of Instagram, in our blog Killer Snapshot: How to Grow on Instagram in 2025. That post focused on Instagram’s big priorities for creators this year: original content, small account growth, and smarter recommendations. In this article we’ll expand on that conversation, zooming in on…
Do I Still Need a Website in the Zero-Click Era?
This article is a companion to our blog post, “What Does the Zero-Click Era Mean for Your Business?” If you haven’t read that one yet, we recommend starting there—it sets the stage for why this shift matters and what you can do about it. What role does a website play when users get answers without…
What Does Zero-Click Mean for Your Business and What Should You Do About It?
Search Has Changed. Has Your Strategy? For years, businesses have focused on SEO, backlinks, and achieving the #1 ranking on Google. But those days are shifting fast. We’ve entered the Zero-Click era, where users get what they’re looking for without visiting your website. It’s efficient for users, but if you’re a business that depends on…
Killer Snapshot: How to Grow on Instagram in 2025 (Straight from the Top)
Insights from Adam Mosseri, Head of InstagramAs shared in a candid interview with Brock Johnson on Build Your Tribe If you’ve ever felt stuck trying to grow on Instagram… you’re not alone. Adam Mosseri just pulled back the curtain on what’s actually working—and what’s coming next. Here’s our “killer snapshot” of the biggest takeaways from…
Reflections on the questions, stories, and inner shifts that shape how we lead and show up. These posts invite healthier thinking, challenge assumptions, and help you navigate work and life with greater clarity, connection, and confidence.
ℹ️ These posts are sorted by most recent publish date.
Will AI Replace Humans? Why We Still Need a Human in the Loop
Have you ever wondered if people were afraid when the typewriter was replaced by computers? I thought about that when I recently remembered my typewriting class in high school. For two years, we practiced the rhythm of the keys, increasing our speed and accuracy. Then suddenly when I started my junior year, the class changed….
Growth Happens in the Pause: Why Slowing Down May Be the Most Productive Thing You Do
We live in an always-on culture. A world where being busy is worn like a badge, and rest feels irresponsible. In leadership circles, especially in entrepreneurship, the message has often been: keep pushing, keep grinding, keep going. While yes… there are seasons to hustle and grind, I’ve learned something I wish I had understood much…
Be a Goldfish: The Ted Lasso Lesson That Frees You to Move Forward as a Leader
We’ve all had those moments we wish we could take back… the mistakes we replay in our minds, the comments we overthink, the situations we carry a little too long. One of the best leadership lessons I’ve heard didn’t come from a business book or conference. It came from a tv show on Apple TV,…
Do We Start Apart or Together? How a Simple Hello Sparked KBM’s Virtual Office
As an entrepreneur who runs a business with members that are remote, I’ve wrestled with this question for years: Should we open an office one day or keep working from home? This has become a more common question among business owners, creatives, and consultants since remote work became the norm. What I didn’t expect was…
What’s the Difference Between Tasks, Mission & Function in Business?
Many small business owners have a mission, something that drives them. But what about your function? That’s your special role, how you serve people in a way only you can. In the July 2025 issue of Entrepreneur, Marcus Lemonis of CNBC’s “The Profit” shared a shift in how he sees his role. His new show,…
Could AI Push Us to Become More Human?
As AI becomes more common in how we work, create, and even make decisions, it’s revealing something: People crave human connection, lived experience, and trustworthy voices. The more AI we use, the more we’ll see those cravings grow. Why This Conversation Matters Recently, a client asked if I was concerned about the rise of AI….
The Illusion of Success: The Risk Behind Basing Value Solely on Subscribers and Followers
We live in an era where success can be bought, packaged, and promoted—sometimes with very little substance behind it. In a recent conversation with a business influencer I met at a conference who had gained over 1 million YouTube subscribers in under two months, I came face-to-face with the reality behind one of today’s biggest…
Why Building Relationships Is The Future Of Brand Engagement
Learn how a brand connect strategy will help your team connect with people on a deeper level to build a stronger relationship across digital platforms.
Burnout in Digital Marketing & Signs: Leaders Have a Responsibility to Help Prevent It
Digital marketers are at risk of burnout due to the high job demands. Burnout can decrease…
Why Purpose Is Important on Digital Platforms
If you take the time to clarify your purpose statement for social media, your website, and other digital platforms, they can be powerful tools in reaching people. In this blog, we’ll talk about what a purpose statement is, why it will make your digital efforts more effective, and how it will set you apart.
Created for Christian radio stations and media leaders, this category explores strategy, storytelling, and digital presence through a ministry-first lens. From listener engagement to thoughtful digital integration, these posts are designed to help you serve moments well, strengthen connection, and lead with clarity and purpose.
ℹ️ These posts are sorted by most recent publish date.
Casting Vision to Change More Lives Across Digital Platforms
Christian broadcasting isn’t just about spreading information or gaining likes and shares. It’s about changing lives. In this blog, I’m going to share some insights based on my friend’s (Zach Clark) article, “Casting Vision for Lives Changed.” Beyond Content Creation When we talk about digital marketing missions, most of us have heard that content that…
Counting My Blessings | Creating Interactive & Impactful Social Media Content
Christian broadcasters have a unique opportunity to connect with people through and beyond the airwaves. One approach we’re all aware of is social media, and we are huge fans of creating social media content that invites interaction. Seph Schlueter is a newer artist, and you may have heard his song “Counting My Blessings.” This song…
Why Do We Show Up As Christian Broadcasters?
Digital noise is louder than ever, and if we’re not careful we Christian broadcasters could find ourselves adding to that noise. That’s why this question is crucial to talk about: “Why do we show up?” Are we showing up to be seen or to make a difference in people’s lives? As a digital coach and…
What Is a Christian Broadcaster?
According to Google’s AI Overviews, “A Christian broadcaster is someone who uses radio or television to share Christian ideas, practices, or experiences.” But as CNET has mentioned, “Google’s new AI Overviews feature…So far, so good. The problem is, it sometimes gets stuff wrong.” In this case, I would say it’s outdated. In this blog, let’s discuss what is…
If We Only Had More: Trusting God’s Provision
Have you ever found yourself thinking, ‘If only we had more…’ More time, more money, more equipment, more people, more skills, or more space? These are some common barriers we come across when working with leaders and teams. We could drastically enhance our impact with just a little more of something. Unfortunately, the feeling of…
How Podcasting Can Empower Christian Broadcasters, Churches, and Nonprofits
You are a voice of inspiration and guidance, whether that’s on-air or live streaming. Podcasting is a medium that can allow you to take those conversations even deeper. Let’s talk about how podcasting can empower you to impact more lives. If You Only Had More Time… Have you ever said, “If I only had more…
How The Song “RELATE” by for KING & COUNTRY Can Help You Serve People On Digital
When it comes to creating valuable content that people can connect with, for KING & COUNTRY’s new song “RELATE” can teach us a lot.
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