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Explore insights and practical guidance designed to bring clarity to your marketing and strengthen connection. From strategy and storytelling to digital discernment and audience engagement, these articles are written to help you make thoughtful decisions, communicate with purpose, and move forward with confidence.
ℹ️ "All" posts category is sorted by last updated date.
Creating a Holiday Gratitude Moment | Inspired by “Thankful” from Forrest Frank
Why This Song Matters Right Now The holidays come wrapped in language like joy, cheer, and gratitude. Yet, for many people, this season feels heavy. Comparison creeps in. Expectations go unmet. Loss feels louder. That’s why “Thankful” by Forrest Frank lands differently. Instead of demanding a feeling, the song offers an invitation. A simple pause….
What Makes Livestreams Different From Pre-Recorded Video?
Going live…some people love to, and others despise pressing that “go live” button. I get it, and it’s important to recognize that live videos are a different experience compared to polished, edited videos. They’re happening in the moment, with no retakes and no rewind button. Viewers can pop in late, leave early, or join halfway…
The Risk of Building on Leased Digital Property
There are so many digital platforms fighting for our attention, time, and resources, that it’s crucial we understand the differences between each kind of digital property. Do you know the difference between leased, permission-based, and owned digital assets?
The Illusion of Success: The Risk Behind Basing Value Solely on Subscribers and Followers
We live in an era where success can be bought, packaged, and promoted—sometimes with very little substance behind it. In a recent conversation with a business influencer I met at a conference who had gained over 1 million YouTube subscribers in under two months, I came face-to-face with the reality behind one of today’s biggest…
Could AI Push Us to Become More Human?
As AI becomes more common in how we work, create, and even make decisions, it’s revealing something: People crave human connection, lived experience, and trustworthy voices. The more AI we use, the more we’ll see those cravings grow. Why This Conversation Matters Recently, a client asked if I was concerned about the rise of AI….
Exploring Behavioral Economics in Marketing
Why do we buy the stuff we do? Have you ever heard of behavioral economics? Behavioral economics is like mixing psychology (how we think and feel) and economics (all about money and choices) and it helps us understand why people make the choices they do. It’s not just logic. Our decisions are also based on…
AI as the Ultimate Creative Sidekick: The Future of Video Content Creation with OpenAI’s Sora & Meta’s Emu
Hello again, BuzzCrew! As you’re probably aware, the rapid evolution of generative AI tools and new video creation tools developed by OpenAI’s “Sora” and Meta’s “Emu” may mark a significant leap forward in how video content is produced and conceptualized. These advancements promise to expand the creative process, making sophisticated content creation accessible to a…
Is Social Media Worth It?
In this article, I’m going to take a stab at a question that some people are asking themselves (silently), “Is social media worth it?” Before I begin, let’s rephrase the question a little. “Is social media the most effective approach?” Social media platforms have changed over time. From communication channels that kept us connected to mediums…
Tips to Avoid Spam and Scams on Facebook
It seems like spam and scams on Facebook are much more prominent than ever and the scams are getting even trickier to decipher. If you’ve ever been scammed by something you thought came from Facebook or aren’t sure if it really is from Facebook or not you are not alone, here are some tips that…
Let’s Poke & BeReal About Social Media Bans
In this edition of Digital Buzz, we’re navigating through a mix of social news. There’s plenty to talk about from the looming threat of a TikTok ban, BeReal’s moment of truth, to revisiting Facebook’s attempt to bring back the ‘Poke’ ? and YouTube’s leap into vertical livestreams. But that’s not all – we’re also going…
Where clarity meets digital strategy. These posts break down practical frameworks and real-world insight to help you make wiser marketing decisions, focus on what matters in this season, and move forward with purpose.
ℹ️ These posts are sorted by most recent publish date.
Is Marketing & Advertising the Same or Different?
Isn’t marketing and advertising the same thing? That’s a question I’ve been asked before…they’re related but they’re not the same. Confusing the two can lead to frustration, and wasted money. In this article, I’m going to try to bring some clarity to this question to help you choose the right next step in your organization….
Instagram’s New Reels Algorithm Controls: What This Means for Viewers and Why Marketers Should Pay Attention
Short answer: Instagram is giving everyday users more control over what appears in their Reels feed. This update isn’t about creators gaming the algorithm; it’s about viewers shaping their experience. This shift should change how marketers think about reach, relevance, and value. Let’s talk about what this means for your content strategy moving forward. What…
How to Rank Your Email Before Sending It Using ChatGPT (Gmail Updates for 2026)
Quick Gmail Update: Gmail is changing the game as it gets better at understanding which emails are genuinely helpful and which ones people ignore. As we head into 2026, Gmail’s updates place more weight on engagement, relevance, and sender trust — not clever subject lines or volume. If your business relies on email, the changing…
Beyond Vanity Metrics: The Killer Guide to Instagram View Sources & Intent
Have you ever noticed how quickly we default to looking at one single number on Instagram…views? It’s the loudest metric. It’s the one the algorithm pushes, and honestly, it’s the one that feels the most flattering. But, how valuable is a view? When you zoom out, Instagram gives us several layers of insight: Interactions, Profile…
Seeing Isn’t Believing: How AI Video Is Changing Social Media and Brand Trust
As you scroll through social media, you’ve likely encountered those AI videos: dogs performing incredible “saves,” or videos bearing the infamous Sora logo. Some are expertly crafted, others are clearly clickbait. While initially they grab our attention, a sense of unease often follows. When feelings like these begin to surface or I hear others say…
What Makes Livestreams Different From Pre-Recorded Video?
Going live…some people love to, and others despise pressing that “go live” button. I get it, and it’s important to recognize that live videos are a different experience compared to polished, edited videos. They’re happening in the moment, with no retakes and no rewind button. Viewers can pop in late, leave early, or join halfway…
What Is Instagram SEO & Why Does It Matter for Small Businesses?
Back in May, we shared insights straight from Adam Mosseri, Head of Instagram, in our blog Killer Snapshot: How to Grow on Instagram in 2025. That post focused on Instagram’s big priorities for creators this year: original content, small account growth, and smarter recommendations. In this article we’ll expand on that conversation, zooming in on…
Do I Still Need a Website in the Zero-Click Era?
This article is a companion to our blog post, “What Does the Zero-Click Era Mean for Your Business?” If you haven’t read that one yet, we recommend starting there—it sets the stage for why this shift matters and what you can do about it. What role does a website play when users get answers without…
What Does Zero-Click Mean for Your Business and What Should You Do About It?
Search Has Changed. Has Your Strategy? For years, businesses have focused on SEO, backlinks, and achieving the #1 ranking on Google. But those days are shifting fast. We’ve entered the Zero-Click era, where users get what they’re looking for without visiting your website. It’s efficient for users, but if you’re a business that depends on…
Killer Snapshot: How to Grow on Instagram in 2025 (Straight from the Top)
Insights from Adam Mosseri, Head of InstagramAs shared in a candid interview with Brock Johnson on Build Your Tribe If you’ve ever felt stuck trying to grow on Instagram… you’re not alone. Adam Mosseri just pulled back the curtain on what’s actually working—and what’s coming next. Here’s our “killer snapshot” of the biggest takeaways from…
Reflections on the questions, stories, and inner shifts that shape how we lead and show up. These posts invite healthier thinking, challenge assumptions, and help you navigate work and life with greater clarity, connection, and confidence.
ℹ️ These posts are sorted by most recent publish date.
Will AI Replace Humans? Why We Still Need a Human in the Loop
Have you ever wondered if people were afraid when the typewriter was replaced by computers? I thought about that when I recently remembered my typewriting class in high school. For two years, we practiced the rhythm of the keys, increasing our speed and accuracy. Then suddenly when I started my junior year, the class changed….
Growth Happens in the Pause: Why Slowing Down May Be the Most Productive Thing You Do
We live in an always-on culture. A world where being busy is worn like a badge, and rest feels irresponsible. In leadership circles, especially in entrepreneurship, the message has often been: keep pushing, keep grinding, keep going. While yes… there are seasons to hustle and grind, I’ve learned something I wish I had understood much…
Be a Goldfish: The Ted Lasso Lesson That Frees You to Move Forward as a Leader
We’ve all had those moments we wish we could take back… the mistakes we replay in our minds, the comments we overthink, the situations we carry a little too long. One of the best leadership lessons I’ve heard didn’t come from a business book or conference. It came from a tv show on Apple TV,…
Do We Start Apart or Together? How a Simple Hello Sparked KBM’s Virtual Office
As an entrepreneur who runs a business with members that are remote, I’ve wrestled with this question for years: Should we open an office one day or keep working from home? This has become a more common question among business owners, creatives, and consultants since remote work became the norm. What I didn’t expect was…
What’s the Difference Between Tasks, Mission & Function in Business?
Many small business owners have a mission, something that drives them. But what about your function? That’s your special role, how you serve people in a way only you can. In the July 2025 issue of Entrepreneur, Marcus Lemonis of CNBC’s “The Profit” shared a shift in how he sees his role. His new show,…
Could AI Push Us to Become More Human?
As AI becomes more common in how we work, create, and even make decisions, it’s revealing something: People crave human connection, lived experience, and trustworthy voices. The more AI we use, the more we’ll see those cravings grow. Why This Conversation Matters Recently, a client asked if I was concerned about the rise of AI….
The Illusion of Success: The Risk Behind Basing Value Solely on Subscribers and Followers
We live in an era where success can be bought, packaged, and promoted—sometimes with very little substance behind it. In a recent conversation with a business influencer I met at a conference who had gained over 1 million YouTube subscribers in under two months, I came face-to-face with the reality behind one of today’s biggest…
Why Building Relationships Is The Future Of Brand Engagement
Learn how a brand connect strategy will help your team connect with people on a deeper level to build a stronger relationship across digital platforms.
Burnout in Digital Marketing & Signs: Leaders Have a Responsibility to Help Prevent It
Digital marketers are at risk of burnout due to the high job demands. Burnout can decrease…
Why Purpose Is Important on Digital Platforms
If you take the time to clarify your purpose statement for social media, your website, and other digital platforms, they can be powerful tools in reaching people. In this blog, we’ll talk about what a purpose statement is, why it will make your digital efforts more effective, and how it will set you apart.
Created for Christian radio stations and media leaders, this category explores strategy, storytelling, and digital presence through a ministry-first lens. From listener engagement to thoughtful digital integration, these posts are designed to help you serve moments well, strengthen connection, and lead with clarity and purpose.
ℹ️ These posts are sorted by most recent publish date.
When the Platform Isn’t Yours to Keep: Jelly Roll, Jesus, and the Power of Listening
Have you ever watched something unfolding and just thought, this matters? That’s how I felt watching Jelly Roll accept the award for Best Contemporary Country Album at the 2026 CMAs. It wasn’t just his speech, or that he spoke the name of Jesus. It was the entire moment—from the second he stepped onto the platform…
Creating a Holiday Gratitude Moment | Inspired by “Thankful” from Forrest Frank
Why This Song Matters Right Now The holidays come wrapped in language like joy, cheer, and gratitude. Yet, for many people, this season feels heavy. Comparison creeps in. Expectations go unmet. Loss feels louder. That’s why “Thankful” by Forrest Frank lands differently. Instead of demanding a feeling, the song offers an invitation. A simple pause….
The Risk of Building on Leased Digital Property
There are so many digital platforms fighting for our attention, time, and resources, that it’s crucial we understand the differences between each kind of digital property. Do you know the difference between leased, permission-based, and owned digital assets?
Can You Measure ROI In Christian Radio? or “Yes He Can”
Christian radio is changing. It’s no longer just about…Let’s talk about what ROI actually means in Christian radio.
The Impact of Servant Marketing: How to Move Beyond Promotional Advertising
Marketing has always been about promoting a product or service, convincing consumers to buy, and generating sales. But as we move into an age of increasing social consciousness and transparency, businesses are realizing that traditional promotional marketing tactics may no longer be as effective. That’s where the concept of “servant marketing” comes in.
Spotify’s AI DJ: The Future of Radio?
Spotify recently released a new AI DJ feature, allowing users to access personalized music recommendations tailored to their tastes.
Becoming Invisible to Stand Out: A Fresh Approach to Digital Engagement
In this episode of Mindful Bytes, our panel discussed a concept that might seem counterintuitive in the age of social media: becoming invisible to stand out. As the digital landscape continues to evolve, many creators and business owners are looking for new ways to connect with their audiences more meaningfully. Could moving away from the…
Don’t Forget Who You Are (Inspired by Michael W. Smith)
In the final blog of our three-part series “Creating With Purpose,” we’ll take a look at what Michael W. Smith’s shared during the Zoom session with FOR KING & COUNTRY, when he encouraged us stay focused as Christian creators. He pointed out the importance of recalling God’s promises, especially when distractions try to pull us…
Embracing the Emotional Rollercoaster as a Creative (Inspired by Joel Smallbone)
As creatives, dealing with the constant competition for attention can be overwhelming. How do we stay focused on what really matters- our calling and what God has planned for us? I recently had the privilege of joining a powerful Zoom conversation with for KING & COUNTRY, Michael W.Smith, and members of the Christian radio industry….
Be Sensitive to What Is Right (Inspired by Luke Smallbone)
In the second part of the blog series, “Creating with Purpose“, we’re diving into Luke Smallbone’s statement about the importance of being sensitive to what is right, even when it’s not the easiest or the most popular path for a creator. During a recent Zoom session with for KING & COUNTRY and Michael W. Smith,…
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