Strategy & Digital

If you’re in the digital and social media world you know that there are many challenges and difficulties to face every day. According to a survey conducted by Sprout Social, 49% of marketers say identifying and responding to emerging trends on social media is their biggest challenge. That’s a pretty big number of marketers feeling…

In this edition of Digital Buzz, we’re navigating through a mix of social news. There’s plenty to talk about from the looming threat of a TikTok ban, BeReal’s moment of truth, to revisiting Facebook’s attempt to bring back the ‘Poke’ ? and YouTube’s leap into vertical livestreams. But that’s not all – we’re also going…

It seems like spam and scams on Facebook are much more prominent than ever and the scams are getting even trickier to decipher. If you’ve ever been scammed by something you thought came from Facebook or aren’t sure if it really is from Facebook or not you are not alone, here are some tips that…

In this article, I’m going to take a stab at a question that some people are asking themselves (silently), “Is social media worth it?” Before I begin, let’s rephrase the question a little. “Is social media the most effective approach?” Social media platforms have changed over time. From communication channels that kept us connected to mediums…

Hello again, BuzzCrew! As you’re probably aware, the rapid evolution of generative AI tools and new video creation tools developed by OpenAI’s “Sora” and Meta’s “Emu” may mark a significant leap forward in how video content is produced and conceptualized. These advancements promise to expand the creative process, making sophisticated content creation accessible to a…

Why do we buy the stuff we do? Have you ever heard of behavioral economics? Behavioral economics is like mixing psychology (how we think and feel) and economics (all about money and choices) and it helps us understand why people make the choices they do. It’s not just logic. Our decisions are also based on…