Strategy & Digital
Is Marketing & Advertising the Same or Different?
Isn’t marketing and advertising the same thing? That’s a question I’ve been asked before…they’re related but they’re not the same. Confusing the two can lead to frustration, and wasted money. In this article, I’m going to try to bring some clarity to this question to help you choose the right next step in your organization….
Instagram’s New Reels Algorithm Controls: What This Means for Viewers and Why Marketers Should Pay Attention
Short answer: Instagram is giving everyday users more control over what appears in their Reels feed. This update isn’t about creators gaming the algorithm; it’s about viewers shaping their experience. This shift should change how marketers think about reach, relevance, and value. Let’s talk about what this means for your content strategy moving forward. What…
How to Rank Your Email Before Sending It Using ChatGPT (Gmail Updates for 2026)
Quick Gmail Update: Gmail is changing the game as it gets better at understanding which emails are genuinely helpful and which ones people ignore. As we head into 2026, Gmail’s updates place more weight on engagement, relevance, and sender trust — not clever subject lines or volume. If your business relies on email, the changing…
Beyond Vanity Metrics: The Killer Guide to Instagram View Sources & Intent
Have you ever noticed how quickly we default to looking at one single number on Instagram…views? It’s the loudest metric. It’s the one the algorithm pushes, and honestly, it’s the one that feels the most flattering. But, how valuable is a view? When you zoom out, Instagram gives us several layers of insight: Interactions, Profile…
Seeing Isn’t Believing: How AI Video Is Changing Social Media and Brand Trust
As you scroll through social media, you’ve likely encountered those AI videos: dogs performing incredible “saves,” or videos bearing the infamous Sora logo. Some are expertly crafted, others are clearly clickbait. While initially they grab our attention, a sense of unease often follows. When feelings like these begin to surface or I hear others say…
What Makes Livestreams Different From Pre-Recorded Video?
Going live…some people love to, and others despise pressing that “go live” button. I get it, and it’s important to recognize that live videos are a different experience compared to polished, edited videos. They’re happening in the moment, with no retakes and no rewind button. Viewers can pop in late, leave early, or join halfway…
What Is Instagram SEO & Why Does It Matter for Small Businesses?
Back in May, we shared insights straight from Adam Mosseri, Head of Instagram, in our blog Killer Snapshot: How to Grow on Instagram in 2025. That post focused on Instagram’s big priorities for creators this year: original content, small account growth, and smarter recommendations. In this article we’ll expand on that conversation, zooming in on…
Do I Still Need a Website in the Zero-Click Era?
This article is a companion to our blog post, “What Does the Zero-Click Era Mean for Your Business?” If you haven’t read that one yet, we recommend starting there—it sets the stage for why this shift matters and what you can do about it. What role does a website play when users get answers without…
What Does Zero-Click Mean for Your Business and What Should You Do About It?
Search Has Changed. Has Your Strategy? For years, businesses have focused on SEO, backlinks, and achieving the #1 ranking on Google. But those days are shifting fast. We’ve entered the Zero-Click era, where users get what they’re looking for without visiting your website. It’s efficient for users, but if you’re a business that depends on…
Killer Snapshot: How to Grow on Instagram in 2025 (Straight from the Top)
Insights from Adam Mosseri, Head of InstagramAs shared in a candid interview with Brock Johnson on Build Your Tribe If you’ve ever felt stuck trying to grow on Instagram… you’re not alone. Adam Mosseri just pulled back the curtain on what’s actually working—and what’s coming next. Here’s our “killer snapshot” of the biggest takeaways from…