social media strategy
Instagram’s New Reels Algorithm Controls: What This Means for Viewers and Why Marketers Should Pay Attention
Short answer: Instagram is giving everyday users more control over what appears in their Reels feed. This update isn’t about creators gaming the algorithm; it’s about viewers shaping their experience. This shift should change how marketers think about reach, relevance, and value. Let’s talk about what this means for your content strategy moving forward. What…
Seeing Isn’t Believing: How AI Video Is Changing Social Media and Brand Trust
As you scroll through social media, you’ve likely encountered those AI videos: dogs performing incredible “saves,” or videos bearing the infamous Sora logo. Some are expertly crafted, others are clearly clickbait. While initially they grab our attention, a sense of unease often follows. When feelings like these begin to surface or I hear others say…