small business marketing
Is Marketing & Advertising the Same or Different?
Isn’t marketing and advertising the same thing? That’s a question I’ve been asked before…they’re related but they’re not the same. Confusing the two can lead to frustration, and wasted money. In this article, I’m going to try to bring some clarity to this question to help you choose the right next step in your organization….
Seeing Isn’t Believing: How AI Video Is Changing Social Media and Brand Trust
As you scroll through social media, you’ve likely encountered those AI videos: dogs performing incredible “saves,” or videos bearing the infamous Sora logo. Some are expertly crafted, others are clearly clickbait. While initially they grab our attention, a sense of unease often follows. When feelings like these begin to surface or I hear others say…