marketing strategy

woman wearing marketing shirt, man looking confused, another man wearing advertising shirt

Is Marketing & Advertising the Same or Different?

Isn’t marketing and advertising the same thing? That’s a question I’ve been asked before…they’re related but they’re not the same. Confusing the two can lead to frustration, and wasted money. In this article, I’m going to try to bring some clarity to this question to help you choose the right next step in your organization….

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Main Hallway Entrance - KBM Virtual Office

Do We Start Apart or Together? How a Simple Hello Sparked KBM’s Virtual Office

As an entrepreneur who runs a business with members that are remote, I’ve wrestled with this question for years: Should we open an office one day or keep working from home? This has become a more common question among business owners, creatives, and consultants since remote work became the norm. What I didn’t expect was…

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