Instagram marketing strategy
Instagram’s New Reels Algorithm Controls: What This Means for Viewers and Why Marketers Should Pay Attention
Short answer: Instagram is giving everyday users more control over what appears in their Reels feed. This update isn’t about creators gaming the algorithm; it’s about viewers shaping their experience. This shift should change how marketers think about reach, relevance, and value. Let’s talk about what this means for your content strategy moving forward. What…
What Is Instagram SEO & Why Does It Matter for Small Businesses?
Back in May, we shared insights straight from Adam Mosseri, Head of Instagram, in our blog Killer Snapshot: How to Grow on Instagram in 2025. That post focused on Instagram’s big priorities for creators this year: original content, small account growth, and smarter recommendations. In this article we’ll expand on that conversation, zooming in on…